system & experience design
Imagining how people will travel in the future.
Ripple is a transportation system that uses waves of data to balance the flow of traffic.
This was a group project with teammates Diana Sun and Gerald Warhaftig. Research, analysis and ideation were done in collaboration while I played the main role in creating the visuals, app experience and final video. See our full process here.
Creating a system of communication for the roads of the future.
The current state of transport revolves around vehicles, where people determine their mode of transportation beforehand and stick to that decision, such as when waiting for the bus at a bus stop. There is no flexibility and control is limited. However, the increase in urban populations, the automation of vehicles, and the development of big data and sensor technology all point to a future that calls for a shift in how we get around.
Ripple considers these future projections and aims to change the way people perceive transportation by making them more conscious of how they travel and ultimately bringing more efficiency to the roads.
Three Components of the Ripple System
Ripple Waves are city sensors that create a connected city by that enabling vehicles to communicate with each other on the road, and connect riders to real time data about ETA’s and optimal modes of transit.
Ripple Points are multi-modal mobility hubs where autonmous cars, bikes and buses are all accessible in one space. People can easily switch between different modes of transportation based on live information about traffic, air quality, and weather.
Ripple Drop is the mobile touchpoint that allows people to choose the most suitable method of transportation for each unique trip. Suggestions generated from rider history and trends help people orient their travels around goals and activities.
Reframing travel as an activity.
By orienting travel around goals and experience, people can begin to be more considerate of how they get from place to place and learn to enjoy the journey.
Connecting Riders to Information
The three components of the system work together to keep the rider informed with the most relevant information for each individual trip. Suggestions for modes of transportation are based on factors including personal travel goals (such as a healthier lifestyle, a more social experience, an efficient journey, etc), current road conditions, and weather.
Much of the app's interaction comes from notifications that riders can respond to rather than actively initiate, thereby reducing the frustration and indecision that comes with planning trips.